ivault will appeal to all sorts of people, for all sorts of reasons. Here are some hypothetical examples:

Alex, 20, university student

Madelaine, 41, software engineer

George, 55, carpenter

Jia Li, 36, DJ

I use ivault and borrow what I need while I’m at film school in another city – textbooks, equipment and even a bike. Not only am I saving money compared to buying everything new, but I’m also taking a stand against overconsumption.

I’ve also met tons of new people who love filmmaking, too. That shows the real power of sharing. We can build a community, reward sustainable actions and be generous to one another. It’s the kind of future I want to be a part of.

The ease of ivault is why I use it all the time. I can find things I need for a day or so, like equipment for my annual karaoke party. Or I can try something to see if I’d like my own, like a juicer or exercise equipment.

Thrifting is also second nature to me – it’s not necessary to buy new every time. And reusing things can extend to my social network or local community. Sharing is caring!

I’m winding down my business and with ivault it’s easy to lend my tools and earn a little extra money. Most people only need a power saw for a few weeks, right? And looking inside my garage, I can also see the potential of lending out unused treasures – like tennis racquets, a guitar and camping gear.

I chose ivault over the community Facebook group because I know all my stuff will be insured against breakage or theft with ivault. That kind of peace of mind is important to me.

I have a lot of top-of-the-line DJ equipment. While I still do a lot of gigs, I’m keen for the younger generation to get into club music so rent out my stuff on ivault. It also helps me pay for the original investment! And I like that I’m rewarded every time I lend something, or even learn more about my carbon footprint.

Sharing this way also jives with the kind of sustainable lifestyle I want. The world doesn’t need more things – we just need to use them in a smarter way.