# 1.1 Low publishing costs: a shareconomy for everyone

ivault’s publishing costs – paid in ivault tokens – are considerably lower than commission-based marketplaces.

**Traditional marketplaces charge up to 30% commission**

<table data-header-hidden><thead><tr><th width="124"></th><th width="40"></th><th width="78"></th><th width="40"></th><th></th></tr></thead><tbody><tr><td>$100<br>television</td><td>-</td><td>$30<br>fees</td><td>=</td><td>$70<br>left</td></tr></tbody></table>

**In comparison, ivault publishing costs are static:**

<table data-header-hidden><thead><tr><th width="124"></th><th width="40"></th><th width="77"></th><th width="40"></th><th></th></tr></thead><tbody><tr><td>$100<br>television</td><td>-</td><td>$0,50<br>fees</td><td>=</td><td>$99,50<br>left</td></tr></tbody></table>

**Advantages of ivault’s low cost pricing structure**

* **It’s fair**: more money goes back where it belongs –in the pockets of ivault users.&#x20;
* **It nurtures a diverse shareconomy**: more people will share a wider range of stuff because there’s nothing to lose, and everything to gain.
* **It builds critical mass**: a low barrier to entry sows the seeds for a mass user base.


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