Whitepaper
ivault Homepage
English
English
  • Welcome to ivault
  • About ivault
    • The world as we see it
    • Why ivault?
      • A track record of success
      • Blockchain pioneers
      • Tried and tested technology
    • ivault's history
      • Then: ivault app 1.0
      • Now: ivault app 2.0
    • Awards & Recognition
  • Market Analysis
    • Four problems
    • One solution
    • Market opportunity: shareconomy
    • Market opportunity: sustainability
    • ivault's user base
    • Why people will use ivault
      • To live an easier and more affordable life
      • To live more sustainably
      • To meet people and share experiences together
    • Example use cases
      • Alex, 20, university student
      • Madelaine, 41, software engineer
      • George, 55, carpenter
      • Jia Li, 36, DJ
  • ivault App
    • How ivault works
      • Step 1: Create account
      • Step 2: Add items
      • Step 3: Share and connect
      • Step 4: Earn and save
    • Key Features
      • 1. Fair and transparent: Peer-to-peer marketplace
        • 1.1 Low publishing costs: a shareconomy for everyone
        • 1.2 Accurate value estimates: fair pricing is built in
        • 1.3 Trust certification: know what you’re borrowing
      • 2. Neighborhood-first social features: building togetherness
      • 3. Rewarding sustainable actions: measure impact and earn points
        • 3.1 Earn reward points for using the app
        • 3.2 Track positive impact
        • 3.3 Learn and earn: gamification meets incentivization
      • 4. User control: non-custodial wallet for blockchain access
        • 4.1 Enhanced security: users control their data
        • 4.2 Enhanced privacy: users have private keys
        • 4.3 Trust and confidence: ensured through the Vault
  • ivault’s Blockchain Ecosystem
    • Why we use Blockchain
    • Architecture
    • The ivault Chain
      • Key functions
    • Public Networks
    • Token Swap
    • TEOS
  • The ivault Token
    • Earning ivault Tokens
    • Using ivault Tokens
    • Reward Points
    • Tokenomics
    • Token Sale
      • How we’ll use funds
        • ivault’s marketing approach
  • Security & Privacy
    • User Control
    • Privacy
    • KYC & AML
    • Industry Standards
  • Roadmap
  • Our Team and Advisors
    • Management Team
  • Disclaimer
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  1. Market Analysis

Market opportunity: sustainability

PreviousMarket opportunity: shareconomyNextivault's user base

There is growing demand for sustainable lifestyle choices

While the true picture defies marketing buzzwords like “Gen Z”, young people in particular are demanding sustainable, eco-aware brands and products.

The trouble is, 65% want to buy purpose-driven brands that advocate sustainability, yet only about 26% actually do so. (Source: ). Tangible change will happen when sustainable lifestyle choices are more affordable. But they must also become ingrained into accepted behavior.

shows the inflection point where sustainable lifestyle choices become normalized is nearly here. In a survey of 2,000 eco-engaged 16-40 year olds, they found sustainable behaviors that were previously overt are shifting into the mainstream:

“If second-hand clothing has been a climate conscious choice for engaged eco-consumers, we found it is already simply a norm for 77% of Gen Z.”

They also found that cost of living tops sustainability as the key concern of the moment:

“49% of all respondents say they have to prioritize cost over everything else.”

In the words of Eric Lonergan and Corinne Sawers, “People only change behavior if the alternative is cheaper, better or their friends are doing it.” (Source: Super Charge Me: Net Zero Faster by Eric Lonergan & Corrine Sawers (Agenda, 2022))

ivault delivers against all three markers. Part sharing app, part social network, it makes sustainable lifestyle choices more affordable, more convenient, more rewarding – and more fun.

HBR
Research from 33_Zero
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