Anyone with a smartphone is a potential ivault user.
From a student who wants to save money, to a Dad who wants to organize a clean-up in his neighborhood, to a savvy shopper who loves the latest trends but hates the environmental impact of fast fashion.
While our reach is wide, research suggests that younger generations will catch onto ivault first.
In 2020, 18-35 year olds made up 32% of the global population. (Source: ). That’s 2.47 billion people with the potential to change how the world consumes, communicates, and cares for each other.
For 18-35 year olds, social networks and sharing are already second nature. In the US in 2023, 97% of this age group owned a smartphone. (Source: ). Today’s sharing economy programs are most popular with this age group too. People under 30 are most likely to earn money through these platforms. (Source: )
ivault’s own research shows that our app’s features are enormously appealing to younger people:
77% would use the app to earn money by lending
81% would use the app to be rewarded for sustainable actions
48% would borrow just to try a cool product
49% say privacy, KYC and tamper-proof digital ownership would be key for a rental app
