# ivault's user base ## **Mass sharing economy. Mass appeal.** **Anyone with a smartphone is a potential ivault user**. From a student who wants to save money, to a Dad who wants to organize a clean-up in his neighborhood, to a savvy shopper who loves the latest trends but hates the environmental impact of fast fashion. While our reach is wide, research suggests that **younger generations will catch onto ivault first**. In 2020, 18-35 year olds made up 32% of the global population. (Source: [Bloomberg](https://www.bloomberg.com/news/articles/2018-08-20/gen-z-to-outnumber-millennials-within-a-year-demographic-trends#xj4y7vzkg)). That’s 2.47 billion people with the potential to change how the world consumes, communicates, and cares for each other. For 18-35 year olds, social networks and sharing are already second nature. In the US in 2023, 97% of this age group owned a smartphone. (Source: [Statista](https://www.statista.com/statistics/231612/number-of-cell-phone-users-usa/)). Today’s sharing economy programs are most popular with this age group too. People under 30 are most likely to earn money through these platforms. (Source: [Gitnux](https://blog.gitnux.com/sharing-economy-statistics/)) **ivault’s own research** shows that our app’s features are enormously appealing to younger people: * **77%** would use the app to earn money by lending * **81%** would use the app to be rewarded for sustainable actions * **48%** would borrow just to try a cool product * **49%** say privacy, KYC and tamper-proof digital ownership would be key for a rental app --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://whitepaper.ivault.io/market-analysis/ivaults-user-base.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.