# ivault's user base

## **Mass sharing economy. Mass appeal.**

**Anyone with a smartphone is a potential ivault user**. 

From a student who wants to save money, to a Dad who wants to organize a clean-up in his neighborhood, to a savvy shopper who loves the latest trends but hates the environmental impact of fast fashion. 

While our reach is wide, research suggests that **younger generations will catch onto ivault first**. 

In 2020, 18-35 year olds made up 32% of the global population. (Source: [Bloomberg](https://www.bloomberg.com/news/articles/2018-08-20/gen-z-to-outnumber-millennials-within-a-year-demographic-trends#xj4y7vzkg)). That’s 2.47 billion people with the potential to change how the world consumes, communicates, and cares for each other. 

For 18-35 year olds, social networks and sharing are already second nature. In the US in 2023, 97% of this age group owned a smartphone. (Source: [Statista](https://www.statista.com/statistics/231612/number-of-cell-phone-users-usa/)). Today’s sharing economy programs are most popular with this age group too. People under 30 are most likely to earn money through these platforms. (Source: [Gitnux](https://blog.gitnux.com/sharing-economy-statistics/))

**ivault’s own research** shows that our app’s features are enormously appealing to younger people: 

* **77%** would use the app to earn money by lending
* **81%** would use the app to be rewarded for sustainable actions
* **48%** would borrow just to try a cool product
* **49%** say privacy, KYC and tamper-proof digital ownership would be key for a rental app