> For the complete documentation index, see [llms.txt](https://whitepaper.ivault.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.ivault.io/the-ivault-token/token-sale/how-well-use-funds/ivaults-marketing-approach.md).

# ivault’s marketing approach

## Use of funds for Marketing

<div align="left" data-full-width="false"><figure><img src="/files/CnU7nZ7wwKH3gdcowWp2" alt=""><figcaption></figcaption></figure></div>

1. **Branding and design**: creating a memorable, distinctive visual identity and brand voice.
2. **PR and event marketing**: campaigns and sponsored content to generate buzz.
3. **Community-building**: fostering an engaged, ‘ivault tribe’, including collaborative beta testing and development.
4. **Content marketing and social media**: educational video tutorials, blogs, newsletters to raise awareness.
5. **Crypto exchanges and launchpads**: promotions and incentives on popular exchanges.
6. **Influencer marketing and collaborations**: joint initiatives with crypto startups, green tech firms, universities, Youtube and TikTok influencers.&#x20;
7. **Geo-targeting and guerrilla marketing**: hyperlocal low-cost campaigns for word-of-mouth growth.
8. **Local app marketing and growth hacking**: Promoting ivault on app stores, referral programs, gamification.